With Sloemotion’s Joff Curtoys’ background as a trained conservationist and then policy advisor on agricultural issues for the RSPB, the ethos and background of Sloemotion has always been one of respect for the environment. His passion for wildlife conservation and the environment is ever at the heart of each decision made at Sloemotion.

The business began in the rural surroundings of North Yorkshire where he was proactive in enhancing wildlife habitats on farms. One of the practices was to stop regular cutting of the hedges, resulting in an abundance of sloes; from there the business began.

This limited edition is a classic Sloe Gin with a few twists; at 32.5% ABV it is stronger than their existing popular Sloe Gin, and their eponymous hedgerow berries are steeped for much longer. They have then blended it with carefully selected winter spices to create a deeper, richly warming taste.

The gin is perfect served neat as a classic winter warmer, and can also be paired with a premium tonic or delicious as a mulled winter drink garnished with orange peel.

Yorkshire’s hedgerows can provide a vital wildlife habitat for an amazing array of species, from bank voles living in the undergrowth at the hedge bottom, through to nest sites for declining farmland birds such as yellowhammer.

By allowing the hedges to grow slightly bigger and bushier and not cutting them back every year, not only do they enable wildlife to move around from field to field, but also hedgerow plants like hawthorn and blackthorn (the fruit of which is sloes) can flower in spring, providing nectar for insects and berries in the autumn and winter months.

To celebrate the launch, Sloemotion and Yorkshire Wildlife Trust are offering the opportunity to win a bottle of this limited edition gin. Head over to Facebook and Instagram to find out more!